I have experience creating engaging, on-brand social media content for both B2B and B2C clients across more than eight industries. I’ve used social media to run contests, post live coverage of events and tap into trending hashtags and campaigns.
Below is an example of a strategic social media campaign implemented on behalf of the Infectious Diseases Society of America (IDSA) Foundation. The A-Z Campaign, which highlighted one infectious disease for each letter of the alphabet, was designed to drive excitement surrounding the Foundation’s 20th anniversary kickoff in an informative, shareable and engaging way.
The campaign ran weekly from June through November of 2021 and earned more than 37,800 impressions, nearly 1,700 engagements and 188 link clicks across Instagram, Twitter, Facebook and LinkedIn.
I have experience managing daily posting and engagement with followers on professional accounts for Facebook, Twitter, Instagram and LinkedIn. This includes sourcing post ideas and developing post copy and graphics.
Live posting is a great way to promote events, especially on Twitter, where posting multiple times in a short period won’t bog down your users’ feeds.
Live tweeting encourages engagement among the event’s participants and leaves non-participants curious about what they’re missing and how they can be involved next time. It’s also an opportunity to engage with any high-profile accounts that are involved, which could lead to retweets that expand your reach to new audiences.
Below is an example of live coverage of a virtual visit from Ned Sharpless, MD, director of the National Cancer Institute, to MUSC Hollings Cancer Center on Jan. 29.